Autopilot Appointment Funnel
Want to Experience What FixYourFunnel Can Do for Your Business?See How FixYourFunnel Works: Tap to text DEMO to (760) 621-8199
Want to Experience WhatFixYourFunnel Can Do for Your Business?
See How FixYourFunnel Works: Text DEMO to (760) 621-8199
Autopilot Appointment Funnel
If you sell by appointment, this method is PURE GOLD. We used this method with a business we partnered up on to increase sales by 500% (that's 65K/mo) while at the same time reducing our sales force by 83%. And we'll show you exactly how it's done.
This method doesn't just drive short term sales, it opens the doors to really connect with prospects for long term sales opportunities.
How Does It Work?
Folks have been using webinars for years to deliver educational content that leads to purchases.
That method still works, but if you're using Facebook to drive traffic, there's a new approach that works EVEN BETTER! As a society we've shifted to expecting things on demand. I call it the Netflix effect. It becomes particularly relevant when we are using interruption based marketing like Facebook or Instagram.
When I was kid, I remember looking forward to Friday with extreme anticipation.
I thought about those shows and wanted to show them to my kids the other day. Did I have to wait until Friday evening to show them? No, I pulled up the show on my phone, cast it to the TV and we watched an episode right then. If I wanted to, I could binge watch the entire 4 seasons of Knight Rider in a single sitting. No one can keep me from my media.
Buck it or Flow with it
So you and I have a decision to make, do we buck the trend and try and force folks to learn about our business on our schedule, or do we let them have their way, with some important conditions? I've found that going with the flow gives better results. Maybe it's the SoCal in me, but I love riding the wave instead of trying to hold back the tide.
The Set Up
We use Facebook ads to drive folks to a Facebook Lead Ad Form.
I love these forms because they provide much better data than any web form I've ever used. You don't know what a Facebook Lead Ad Form is?
I'm not sure if they saw how many links in ads went to LeadPages and other squeeze pages and decided they could do it better or what, but they did do it better. Facebook will host a squeeze page that loads instantly. But what's more, they will preload the form fields with any contact information they have for the Facebook user so that the Facebook user doesn't even have to type a single thing.
We always ask for 4 things on our Facebook Lead Ad Forms:
- Full Name: might as well, it's already populated correctly!
- Email Address: we know it's going to be a good one, so mark up another win.
- Phone Number: out of over 10K leads we gathered this way, 99% of them were legit mobile phone numbers.
- Would you like the video link immediately texted to you? This is a yes/no question that gives us 78% yes!
The reason we use the Facebook Lead Ad Form is for the quality of the information we get, plus the load speed, multiplied by the ease of use!
Our ad is designed to get them to complete the Lead Ad Form. Once they've done that we push the lead information into Infusionsoft using FixYourFunnel Sync.
Once the lead is in Infusionsoft we hit a decision diamond on the question of Would you like the video link immediately texted to you? If they said yes, we text them the link to our web page with the embedded educational video. We also email them just in case. If they said no, then we only email them the link.
Because of FixYourFunnel trackable links, we can know when they tap the link in the text message. Because of FixYourFunnel Video Tracking we also can know when they finish watching the video.
This video, which is only available after they complete the Lead Ad Form, is intended to do what a webinar would do. The difference is we're not pretending this is a live webinar. It's a video, available on demand. The reason we're more than happy to deliver our message in this way is that we already have:
- Full Name
- Email Address
- Mobile Phone Number
If they watch the video completely now or not, we know we have someone who may be interested.
The Secret Sauce
If they gave us permission to text them, then after they have tapped through to the video and watched the offer, we invite them to set an appointment to talk with a member of our team about their specific situation to see if we're a fit for each other. And if don't set the appointment we can ask them via text message if they had any questions about the video...to lead to an appointment or conversation about their situation.
If they didn't give us permission to text them we can take a shot in the dark and email them the same question, but our hopes of them seeing it are not too great.
When they reply back to the text message, we'll have a good idea of where they are in the ready to make a buying decision spectrum. We can chat with them to help address concerns, answer questions or identify how we should follow up with them for the long term.
Using this method we were able to take a business from $0 to $65K/month in sales.
What This is Perfect for
This strategy is perfect for any business that sells by appointment with a customer value over $1,000.
Getting This Working For You
We created an 8 part Master Class that walks you through this strategy and it's set up step by step. And, yes, I'd like to offer it completely free to you. We call it the Autopilot Appointment Funnel.