Facebook Driven Non-Automated-Webinar Automated Video Sales
Want to Experience What FixYourFunnel Can Do for Your Business?See How FixYourFunnel Works: Tap to text DEMO to (760) 621-8199
Want to Experience WhatFixYourFunnel Can Do for Your Business?
See How FixYourFunnel Works: Text DEMO to (760) 621-8199
Facebook-Driven Non-Automated-Webinar Automated Video SalesIt's a mouthful, but if you sell high ticket products or services, this method is PURE GOLD. We used this method to create a little business we took from 0-$40K/mo in sales with one salesperson and a 10x ROI on ad spend.And we'll show you exactly how it's done.This method doesn't just drive short-term sales, it opens the doors to really connect with prospects for long-term sales opportunities.
How Does It Work?Folks have been using webinars for years to deliver education content that leads to purchases.And, that method still works, but if you're using Facebook to drive traffic, there's a new approach that works EVEN BETTER!When you hear of the strategy is an understanding that we've shifted as a society to expecting things on demand.
The PsychologyWhen I was kid, I remember looking forward to Friday with extreme anticipation. It wasn't just because school would be finished for the week, but because of Knight Rider and Dukes of Hazard.I loved those shows, but they were only on Friday evenings.So I impatiently waited for the coveted time slot and everything in my life paused so I could watch these two shows.I thought about those shows and wanted to show them to my kids the other day. Did I have to wait until Friday evening to show them? No, I pulled up the show on my phone, cast it to the TV and we watched an episode right then.If I wanted to, I could binge watch the entire 4 seasons in a single sitting. No one can keep me from my media.
Buck it or Flow with itSo you and I have a decision to make, do we buck the trend and try and force folks to learn about our business on our schedule, or do we let them have their way, with some important conditions?I've found that going with the flow gives better results. Maybe it's the SoCal in me, but I love riding the wave instead of trying to hold back the tide.
The Set UpWe use Facebook ads to drive folks to a Facebook Lead Ad Form. I love these forms because they provide much better data than any web form I've ever used.You don't know what a Facebook Lead Ad Form is? I'm not sure if they saw how many links in ads went to LeadPages and other squeeze pages and decided they could do it better or what, but they did do it better.Facebook will host a squeeze page that loads instantly. But what's more, they will preload the form fields with any contact information they have for the Facebook user so that the Facebook user doesn't even have to type a single thing.We always ask for 4 things on our Facebook Lead Ad Forms:
- Full Name: might as well, it's already populated correctly!
- Email Address: we know it's going to be a good one, so mark up another win.
- Phone Number: out of over 10K leads we gathered this way, 99% of them were legit mobile phone numbers.
- May we text you the video link immediately? This is a yes no question that gave us 80% yes!
- Full Name
- Email Address
- Mobile Phone Number
The Secret SauceIf they gave us permission to text them, then after they have tapped through to the video and enough time has passed for them to watch the video, we can ask them a simple question: "What did you think of the video?"If they didn't give us permission to text them we can take a shot in the dark and email them the same question, but our hopes of them seeing it are not too great.When they reply back to the text message, we'll have a good idea of where they are in the "ready to make a buying decision" spectrum. We can chat with them to help address concerns, answer questions or identify how we should follow up with them for the long term.Using this method we were able to take a business from $0 to $40K/month in sales.
What This is Perfect forThis strategy is perfect for high ticket sales. And I mean perfect!Here's a diagram of the full strategy used by ProduceDept when they implement this strategy for those who sell high ticket items.