One of our favorite Direct Response Marketing Gurus is Dan Kennedy. He’s notorious for insisting that business owners exercise “Accurate Thinking” (Napoleon Hill’s 17th, and apparently LEAST POPULAR principle).
One of the ways we try and apply the concept of Accurate Thinking is to keep score. We keep score on response to lead generation activities. We keep score on conversion from lead to customer. We keep score on ascension. And we think you ought to be doing the same thing!
For a long time I had a quickly thrown together mobile layout that tapped into various tags in our InfusionSoft app. With a couple quick taps I was able to keep score on our 20-30 planned live trainings we had going on around the nation. I could see if our marketing message still had traction, or if it was time to test another variation.
I’ve been meaning to convert my private score keeper into a robust, market ready version, and we finally have!
It’s something I would have gladly paid $10/month to have (had I not been a code monkey), but as a tip of the hat to all those business owners and marketers who are smart enough to leverage the power of InfusionSoft, for the next month we’ll be giving LIFETIME access for FREE. That’s a $120/year value!
Text SCORE to (760) 621-8199 to create an account (if you are already an FixYourFunnel user, you already have access, so don’t fill out the form below, just login using your smart phone), and in 3 minutes you can be set up and keeping score on your sales funnel!