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Logic Links


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What are Logic Links?

Logic links allow you to redirect a contact to the right destination based on the tags they have or don't have on their contact record.

This allows you to personalize your marketing and offers so contacts are seeing them at the right time. This also helps reduce any annoyance from being shown things that don't apply to contacts.

What differentiates logic links from trackable links?

How Folks Are Using Logic Links

Test Pages

Split test sales pages from an email or text message.

Customize Experiences

With Logic Links, you can send a link to sign up for an upcoming event.

If customer already has the "signed up" tag, this will take them to a different page confirming that they have already signed up.

Close Registration with a Click

Send a link to a group to register for an event. You can then use a tag to create an expired link.

Apply the tag to all contacts after a certain amount of time so that when they click on the link, it redirects, telling them registration for the event is closed.

Simplify One Click Up Sales

Use Logic Links with One Click Up Sell to customize your up-sell buyer links based on contacts' previous engagement or purchases.

Video Advancement

If you have a video series (1-3 for example), you can dynamically take the contact to the next video in line if they have already watched the video or clicked on the link previously to watch the video.


See all Features