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Trackable SMS Links


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What are Trackable SMS Links?

While we all know that text messages are seen quickly, what really matters in marketing is action.

Trackable SMS Links allow you to see who taps on links in your text messages and apply a tag to the contact's record when they do.

That tag can be used to trigger automation inside Infusionsoft based on the behavior of tapping a link in a text message.

This gives you greater control and interaction with your contacts and allows you to gather more information about what you are putting out.

Is there a way to see who is tapping on links besides looking in the contact record? Why would this be important?

How Folks Are Using Trackable SMS Links

Send a Video and Track Who Watches

I send a text message from campaign builder with a link to a video.

Because of the trackable link, I can tag the contact once they click so I can add them to a campaign that follows up about the video they watched.

See What is Effective

I use trackable links in my text messages to determine which messages are working to get folks to take action. It fills in the gaps to help me understand how well my mobile marketing is working.

Quick Check In

I use a reminder message to also send out a trackable link that allows contacts to check in to an event or location (like a gym).


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