Improving your Appointment Numbers
Improving your Appointment Numbers
Transcription of Episode
I just got an email from someone who attended mine and Troy's Autopilot Appointment Funnel event last week or a couple weeks ago in Orlando. They've got the appointment funnel set up, obviously, and they're running it, but they'd only gotten a few leads so far and no appointments.
The question is, what do you do when you're not getting the number of appointments that you're hoping for?
With that few leads, you really can't make any decisions based off of the leads alone. You either have to continue to run ads until you get enough leads that you can make some decisions about if your funnel is working or not, or you can accelerate the learning curve.
What you're going to do is place what I call a "courtesy call" to every lead.
If we just have a few leads and no appointments, you need to find out why. The courtesy call is exactly that.
The courteous thing to do when someone requests something from [00:01:00] you is to call and make sure they got it. The call is going to go something like, "Hey, this is Ryan from FixYourFunnel. I noticed that you requested a video but I don't know if you got a chance to watch it or if you received it at all. Did you get it?"
That's basically the leading question that we go with. Then, from there what we're going to do is we're going to find out what their response is.
Their response could be, "No, I didn't get the video," or, "I got the video. But I didn't get a chance to watch it yet," or, "I got the video, I watched it. I'm not interested," or "I got it and I watched it. I'm interested, but I just didn't have time to set up an appointment. Something came up."
Whatever the case may be, the next question we ask is, "If you don't mind, why did you request the video in the first place?"
The reason that that's important is once we know why they requested the video in the first place, now we have some information.
What we're trying to do with [00:02:00] these courtesy calls is find out why people are not taking that course of action that we want. At the same time, we're engaging them in a conversation that could potentially lead to getting a new customer.
That's the whole point of the courtesy call, it's a great way to accelerate your learning of what's working with the funnel.
Hopefully that helps you as you're using the Autopilot Appointment Funnel. I'll post a link to the Autopilot Appointment Funnel. If you haven't already seen it or started using it, it's a free step-by-step tutorial that Trent put together.
Trent is the developer of the Autopilot Appointment Funnel. He developed it for another company that we started with a former sales person that worked for us. That company, they took from zero to over $60,000-$70,000 a month in revenue simply by using this one funnel.
That's the whole business.
If you need more information about it, you can ask below.
As you've gotten the Autopilot Appointment Funnel in place and [00:03:00] you're trying to evaluate what to tweak next, because that's part of the process, this is the process that we use.
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