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All phone carriers internationally measure text messages in character batches called segments. Segments are typically 160 characters or 70 characters, depending on the encoding type. A common reason for encoding to change is when a user copies text from another system or word processor and pastes the text into a text message body. Often, unknown Unicode characters are pasted into the text box, and the encoding changes.

If you want to make money in a business, you need three things: conversations, a way to keep the promises made in those conversations, and good business math. I'm going to help you have more conversations with folks who are prepared to make buying decisions by the time you finish watching these two videos and doing what I recommend. In this cheat sheet and overview video you'll learn: How move from lead capture to appointment. How to use questions to prepare the prospect for your appointment. How to prevent double and triple data entry for prospects. How cut out all the extra stuff that kills conversions of leads to appointments. How to prepare prospects so that they are ready to make a buying decision when they show up to the appointment. How to adjust this flow to give you the perfect balance of quantity and quality appointments.